怀卡托理工学院

Students studying the Bachelor of Communication at Wintec will learn to communicate effectively with flair. Working individually and in teams, they will hone their storytelling and analytical skills gaining industry-relevant skills and knowledge through hands-on, client-focused projects.

Introduced to both creative media and digital marketing, students develop their expertise in their chosen endorsement through project roles and elective choices, with the opportunity to further specialise in their third year.

Students choose from two endorsement options to specialise in their third year:

Creative media
Digital marketing

Creative media

Along with core communication skills, writing, multimedia storytelling, and basic digital marketing, students will develop further skills to be creative content producers. Students will learn:

Media production and delivery
Creative research and development
Photography
Video production

Students will generate dynamic, creative media solutions. They will produce a range of engaging content for delivery across a variety of platforms, that respond to a brief, and appeal to their intended audiences.

Digital marketing

In addition to core communication skills, writing, multimedia storytelling, and basic creative media production, students will develop further skills to operate strategically in the marketing environment. Students will learn:

• Social media and brand strategy
• Campaign development and delivery
• Marketing communication
• Analytics and reporting

Students will generate campaign strategies for brands, along with the creative content for marketing, advertising, and storytelling. They will work with clients, leveraging digital channels such as search engines, social media, email, and websites to connect with audiences. They will understand how their target market works through analysis and be able to deliver relevant solutions.

What you will learn

In the first year of the Bachelor of Communication, students will take three core modules:

Communication Craft: Develop your specialised skills
Critical Methods: Understand the arts and the cultural world
Professional Practice: Learn the ways of industry

To complement, students will add two electives of their choice so they can broaden their creative toolkit, from a range of options including the fundamentals in graphic design, sound, or photography.

These courses will give students a secure grounding in the technical, theoretical, and professional skills, while also exposing them to broader ideas about the arts and the cultural world around them.

Career/further opportunities

• Writer
• Content creator
• Media and brand strategist
• Journalist
• Social media marketer
• Advertising account manager
• Storyteller
• Editor/publisher
• Event manager
• Marketing communications
• Producer
• Videographer
• Photographer

Graduates of this programme will be qualified to work in a range of communication, media and creative related roles. Graduates will have developed transferable skills and professional attributes that will position them for many other jobs. They will have the skills to work collaboratively and creatively within the increasingly complex and dynamic creative industries.