利兹大学

利兹大学-广告与设计硕士

Advertising and Design MA(硕士)

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专业概况

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Overview

Our MA Advertising and Design provides you with an excellent opportunity to develop skills in design and visual communications whilst allowing you to acquire a comprehensive knowledge and understanding of practices and principles in marketing and advertising.

Taught collaboratively by the School of Design and Leeds University Business School – one of the world’s top 100 business schools – you’ll take a creative approach to solving communication problems in advertising and branding. You’ll develop your own practice, collaborate with other designers and gain an enhanced understanding of how design can convey a brand message, using a range of software and techniques.

At the same time, you’ll study advertising research and theory in order to explore the strategic backdrop of brand communications from the blurring of markets to the ways in which digital technology, such as social media and mobile, have changed the relationship between brands and consumers.

You’ll mix creativity and innovation with advertising strategy to gain a valuable range of knowledge and skills.

Learning and teaching

We use a range of teaching methods that reflects the diversity of the programme, including lectures, seminars, tutorials, practical sessions, online learning and group sessions. Independent study is also an important element of this degree, since it allows you to develop your skills as well as your design specialisms.

On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.

Assessment

You’ll also be assessed by a variety of methods. Obviously these will include your own creative work as you develop campaign concepts in your taught design modules, but also presentations, reflective logs, reports, group projects and written assignments.

Career opportunities

This programme will equip you with the knowledge and skills to succeed in a dynamic and expanding sector.

You’ll be a confident strategist, planner, account executive or creative advertiser or designer who also understands the relationship between advertising, brand development and consumers. In addition, you’ll have important skills such as oral and written communication, presentations, research, analysis and commercial awareness.

We’ve designed the programme to prepare you for a range of opportunities working in the creative industries, traditional advertising and design agencies, digital and social media. Alternatively, you may want to explore different elements of advertising and design at PhD level.

Students from this programme have successfully gained employment at both traditional and non-traditional advertising agencies all over the world, and in a wide variety of roles including brand management, marketing and more.

所属院系

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School of Design

中国学生入学要求

为来自中国的学生设计

Students need to have 4 year Bachelor's degrees. The University of Leeds uses institutional lists when assessing applications from accepted Chinese institutions, and requirements may vary by school. Please check the appropriate listings below before making an application. For courses require 1st class, students need to have Minimum of 80%. For courses require 2.1, students need to have Minimum of 75%. For courses require 2.2, students need to have Minimum of 70%. Minimum qualifications include: IELTS (International English Language Testing System) an overall band of 6.5 with no less than 6.0 in each component skill.

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课程信息

学制:全日制(12 个月)

学费:£25,250.00 (¥ 228,005) /年

开学时间:2022九月6日

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留学地点:University of LeedsWoodhouse Lane,Leeds,LS2 9JT, England

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