加州大学旧金山分校

The global football industry attracts some of the most powerful and recognisable brands in the world, such as Nike, BMW, Samsung, Budweiser, Coca Cola and McDonald’s. In contrast, many clubs and organisations struggle to break even and meet their responsibilities of paying creditors and the tax authorities. This degree therefore is essential to produce commercially astute business and finance graduates for this ever-expanding industry.Your studies will focus on the core functions of football business management and will be supplemented by the financial pathway, whose modules introduce you to the principles of financial accounting, management accounting and require you to integrate theory with practice.The degree programme integrates the core functions of business management with financial accounting in the context of football and sport organisations and governing bodies. The degree monitors the intense media coverage of contemporary football issues to apply relevant themes to enhance the student learning experience. You will be taught in lectures and participate in seminar debates, with support from UCFB’s virtual learning environment to fully encompass the academic experience. The interconnected facets of football business are applied across a diverse range of assessment strategies to provide you with a contextual insight of how sources of finance affect an organisation’s performance, and how that performance affects an organisation’s bottom line. This degree will prepare you for a career in commercial business and finance, both inside and outside the sector.Throughout all three years of study, core business modules are supplemented by finance modules which require you to understand and apply the fundamentals of accounting terminology such as balance sheets, cash flow, gearing ratios, return on investment, net present value and consolidated accounts. You will have a comprehensive set of transferable skills to provide you with a competitive edge in business. The final year contains a range of elective modules which allows you freedom to pursue a new area that interests you the most, providing you with greater flexibility upon graduation.The foundation year will provide students with an understanding of a range of concepts and models related to understanding and managing people, work and behaviour in national and international football related organisations, including the influence of marketing, sources of finance for different commercial purposes and political landscape of the game.