拉曼大学学院市场营销(荣誉)商学学士学位专业介绍–拉曼大学学院

拉曼大学学院

拉曼大学学院-市场营销(荣誉)商学学士学位

Bachelor of Business (Honours) in Marketing(本科)

院校名称拉曼大学学院
院校排名N/A

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专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing.

Programme Outline:

IT Fundamentals and Applications
Business Communication
Quantitative Methods
Principles of Accounting
Microeconomics
Macroeconomics
Elective I/ Elective II
Principles of Management
Principles of Marketing
Consumer Behaviour
Organisational Behaviour
Commercial Law
Advertising and Promotion
Human Resource Management
Management Information Systems
Retail Management
Operations Management
Principles of Finance
Case Study
Project Paper
Pricing Strategy
Product Management
Strategic Planning and Management
Business Research
Customer Relationship Management
Strategic Marketing & Decision Making
Integrated Marketing Communications
Digital Marketing
International Marketing Strategy
Entrepreneurship
Social Commerce
Applied Marketing Research
Industrial Training
Elective III / Elective IV

Career Prospects:

Graduates of Bachelor of Business (Honours) in Marketing can seek employment in the following areas:

Sales and Marketing
Market Research
Advertising and Promotion
International Marketing
Product Development & etc

所属院系

进入哪个院系学习？

Faculty of Accountancy, Finance and Business (FAFB)

中国学生入学要求

为来自中国的学生设计

A Level with minimum 2 good passes or other equivalent qualifications recognised by the Malaysian Government. IELTS (Academic) - Band 5.0, TOEFL (Paper-based) - 410, TOEFL (Internet-based testing) - 34, PTE Academic - 36.

想申请，但不知道自己能否成功申请这个专业？

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课程信息

学制：全日制(3 年)

学费：RM18,400.00 (¥ 29,022) /年

开学时间：2022六月21日, 2022十一月1日

申请截止日期：

留学地点：Tunku Abdul Rahman University CollegeKuala Lumpur Campus,Jalan Genting Kelang, Setapak,KUALA LUMPUR,Wilayah Persekutuan Kuala Lumpur,53300, Malaysia