纽约州立大学新帕尔兹分校

The Department of Digital Media & Journalism represents disciplines that combine methods from both the humanities and social sciences in the study of how people share and represent ideas through the mass media. Building upon a solid liberal-arts foundation, students in our programs develop theoretical and practical knowledge through challenging and engaging coursework and hands-on experiences that will support their intellectual and professional growth and prepare them for careers and graduate study.

The Department offers three academic majors, each leading to either the bachelor of arts (B.A.) or bachelor of science (B.S.) degree: Digital Media Production, Digital Media Programming & Management, and Journalism.

Majors in Digital Media Programming & Management (known informally as "Media Management") prepare for management positions across the various media, including such areas as advertising, global media systems, law, research, and programming. Students develop the necessary knowledge and skills through theoretical and practical courses ranging from research and writing to business and managerial courses. The program ensures full exposure to new and emerging technologies and the business functions associated with them. For many, classroom study is put to the real-world test via internships with leading media companies.

Required Foundation courses.........................................................9 credits
DMJ101 Media and Society (3)
CMM104 Public Speaking (3)
DMJ224 Introduction to Media Programming & Management (3)

Required Media Management introductory courses......................10 credits
DMJ221 Introduction to Advertising (3)
DMJ215 Digital Storytelling (4)
BUS325 Marketing (3)

Required Media Management advanced courses..........................10 credits
DMJ323 Digital Media Content & Technology (3)
DMJ350 Media Research Methods (4)
DMJ434 Global Media (3)