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专业概况
Your study of public relations delivers knowledge and skills that are in increasing demand - public relations is one of the fastest-growing specialist areas in business. The Massey Bachelor of Communication (Public Relations) will build the skills you need for a successful career in public relations. You will develop your interpersonal and inter-group communication abilities, strategic thinking and planning capabilities, writing, and research and information processing skills.
You’ll learn how to help organisations to communicate in persuasive and ethical ways with their staff, customers, regulators, communities, investors, and society. Public relations practitioners organise events, write and edit media releases plus online and print newsletters and publications, develop strategic public relations plans, and build relationships through digital media.
Leading the way
Massey University was New Zealand’s first institution to offer university-level courses in Public Relations, so you’ll be able to take advantage of our vast knowledge and experience in teaching this discipline.
Careers
Your Massey PR education equips you with a sound grasp of the classic PR disciplines, and the BC structure enables you to complement this with areas such as creative communication – a potentially winning combination in the contemporary job market, where employers increasingly value creativity and adaptability. The internship course offers you the opportunity to gain real life PR experience as part of your studies, and our students are highly rated by internship hosts ranging from local councils to creative consultancies.
Enterprises across the spectrum of private sector, government, and not-for-profits now grasp the importance of public relations.
Surveys show BC graduates consistently enjoy high rates of employability, across a wide range of industry categories. Job titles include communication coordinator, consultant, content and social media specialist, project manager and advisor.
Public relations practitioners love how every working day is different, busy and challenging, drawing on and further building their creativity and showing them how to make a real difference in their organisations and communities.
Major requirements: Completing a major is compulsory. The Public Relations major requires 120 credits including at least 60 credits at 200 level and 60 credits at 300 level.
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学制:全日制(3 年)
学费:NZ$30,400.00 (¥ 141,138) /年
开学时间:预计在二月 2022
申请截止日期:预计在December 2022
留学地点:Wellington CampusMassey University Wellington,Wallace Street,WELLINGTON,Mt Cook,6021, New Zealand
学制:全日制(3 年)
学费:NZ$30,400.00 (¥ 142,172) /年
开学时间:预计在二月 2022
申请截止日期:预计在December 2022
留学地点:Massey UniversityManawatu Campus,Tennent Drive,Palmerston North,Turitea,4474, New Zealand
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留学监理网自成立以来,已真实服务大量学生。留学监理老师从业都5年以上,我们有足够的经验告诉你一个学校录取你的几率。
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