梅西大学

Gain the business, communication and management skills that you will need to join the exciting world of sport management. If you want to be the sport manager of tomorrow, you will need a strong background in both sport and business management.

Massey University’s Bachelor of Sport Management teaches you the business and management skills you’ll need to meet the demands of the growing sport industry in New Zealand. The industry offers you a variety of exciting opportunities including:

• Facilitating participation in sport
• Controlling the production of sport-associated goods and services
• Overseeing sport venues and facilities,
• The strategic development of local, regional and national sport organisations
• Managing sporting events
• Sport sponsorship and marketing

Gain a wide range of skills

You will develop both your theoretical knowledge and applied management skills. The wide range of courses on offer is designed to give you an understanding of sport in its social, cultural and organisational contexts. You will also strengthen your communication, interpersonal and negotiation skills.

Our sport management programme will give you a solid grounding in:

• social, cultural and international foundations of sport
• strategic sport management, leadership, operations, venue and event management, governance
• ethics, diversity and inclusion
• marketing, media and communication
• finance, accounting and economics of sport
• legislation and policies impacting sport
• business aspects of sport.

Real world experience

You’ll gain real-world experience through work placements – giving you over 240 hours of practical experience. These experiences will help you develop industry contacts and gives you an advantage with potential employers.

Lecturer expertise

You'll learn from passionate lecturers who have in-depth academic knowledge of sport management and extensive practical experience. We offer first-hand knowledge and experience of applying sport management principles and concepts in the sport industry.

Careers

Massey University’s Bachelor of Sport Management will equip you for a challenging and rewarding career, both in New Zealand and internationally. You will gain business and management knowledge within the sport context that will be excellent preparation for a career in all areas of the growing sport management industry.

The types of organisations you could work for include:

• regional, national and international sport organisations
• regional sport trusts
• community sport
• private or commercial sport entities
• sport marketing and sponsorship
• sport media, communications and technologies
• local and regional councils
• sport facilities and venues
• sport events, both nationally and internationally.

This course is also offered by School of Sport, Exercise and Nutrition.