梅西大学

Your knowledge of the business world combined with in-depth communication skills will make you a sought-after employee.

The Bachelor of Business with a major in strategic communication builds your skills in areas including:

• interpersonal communication
• organisational communication
• cross-cultural communication
• public relations
• writing in the workplace
• professional presentations
• communication technology.

You will develop your skills especially through learning by doing. That could include writing portfolios, interviewing, presentations, role-playing, video conferencing and creating web pages, writing communication plans for businesses, and creating short videos.

Learn from the best

Many Massey teaching staff have substantial private-sector or consulting experience, as well as close and continuing links with the business world. Our lecturers and professors are actively researching. They bring the most relevant developments in business theory and practice to your study. You’ll learn about cutting-edge practice in the industry, from those in the know.

The Massey Bachelor of Business majoring in strategic communication gives you specialised communication knowledge. It also gives you a solid overview of all of the key business disciplines like economics, finance, accountancy, as well as marketing and communication.

Communication skills are vital in any career, so this programme also makes a great complementary major.

Become a critical thinker

Massey University takes pride on its graduates’ skills in critical thinking. Massey encourages you to develop your analytical, ethical and independent thinking. You’ll gain an understanding of how marketing communication works with other disciplines.

If you’re certain you wish to follow a career specifically in communication, you should consider the Bachelor of Communication programme as an alternative to the Bachelor of Business (Strategic Communication).

Careers

You’ll have many different options for career paths in business, government or in community organisations.

A growing number of organisations recognise the importance of employing professional communicators. No matter what career you enter, employers are looking for people like you, who can communicate well. Communication skills make a vital difference in your application and job interview, and they also facilitate career advancement and opportunities.

Some of the varied fields communication graduates work in include:

• public relations
• communications advisory
• media buying, planning, and advising
• news media
• speech writing
• publishing and editing
• liaison and advisory work.

Further study

Upon successful completion of this programme you could progress to a postgraduate qualification such as a Master of Management.

The BBus majoring in Strategic Communication has a total of 360 credits.

• Core courses 120 credits
• Major courses 120 credits
• Elective courses 120 credits