慕尼黑应用科技大学

Film, TV, Web and even the whole print and advertising market is a global business. More than ever before the media and communication market needs managers who are familiar with international aspects of media business, media rights and cultural differences.

The Bachelor specialisation in Media and Communication Management will give you the theoretical insights and practical skills you need to be successful in an international media context, and the knowledge you acquire will allow you to work flexibly and efficiently within a changing media landscape and the new digital economy.

⚡️ If travel is a problem due to COVID-19 restrictions, international students can start online in virtual learning classrooms, then go to Germany at a later date and continue studying on-campus.

Contents of the Media and Communication Management (B.A.) programme

The Media and Communication Management course provides you with theoretical and practical competencies to successfully operate as an all-rounder in the international context. You acquire knowledge in the areas of media, communication and management and develop strong interdisciplinary cooperation and communication skills to be a successful team player and a manager. Course modules include the following:

• Understanding Media & Communication
• Strategic Corporate Communication
• Campaigning and Crossmedia
• Advertising Psychology
• In-House Communication and Corporate Media
• Special Topics in Media and Communication Management

Internship

Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.

Fully accredited semester abroad

Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.

Career prospects after graduation

Due to the growing significance of media and communication for all types of organisations, there is an increased demand for professional media and communication managers who have interdisciplinary training and digital competence. As a graduate of the B.A. degree in Media and Communication Management at Macromedia University, you have the opportunity to choose from diverse career paths in different types of organisations. Examples of future roles include:

• Marketing and communication manager
• Strategy consultant
• Strategic planner
• Project manager for online media
• Press reviewer for global media
• Startup founder