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专业概况
Whether you want to run your own company, build the brand for a start-up, manage a sports team, see the world as a travel agent or something else entirely, our Bachelor of Business will give you the knowledge, skills and competitive edge to get there.
At Macleay, we actively encourage you to be as entrepreneurial as you’d like. We’re always excited to see ideas come to life, and we’re comfortable with the idea that it’s okay to test, learn, fail fast and fail often. In fact, we believe it’s an important step on the road to success.
How you’ll learn
This course fosters entrepreneurial thinking with a focus on action and project-based learning. You’ll develop skills through interactive presentations, industry-specific case studies, team and individual assignments and real-world projects in a creative learning environment where everyone makes a contribution.
Pitch business ideas to entrepreneurs. Research Gen Z’s attitudes toward globalisation. Manage the establishment of a social enterprise. Learn to build a brand, a business, a deal, or a following. You can engage in all this and more in your studies at Macleay.
Potential job opportunities
Marketing
This specialisation provides insight into the value of various communication models and the strategies of influence and persuasion used by business. You’ll learn to coordinate and integrate all marketing communications (including advertising, public relations, sales promotions and personal selling) and maximise impact on customers and stakeholders.
We’ll teach you to understand internal communications, external communications, traditional media and new media, enabling you to evaluate marketing communication options and design an integrated marketing communication plan.
Job opportunities include:
所属院系
中国学生入学要求
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学制:全日制(3 年)
学费:A$16,000.00 (¥ 79,965) /年
开学时间:2022六月28日, 2022十月25日
申请截止日期:
留学地点:Brisbane Campus60 Gloucester Street,SPRING HILL,Queensland,4000, BRISBANE, Australia
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留学监理网自成立以来,已真实服务大量学生。留学监理老师从业都5年以上,我们有足够的经验告诉你一个学校录取你的几率。
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