麦克利学院广告与媒体学士学位专业介绍–麦克利学院

麦克利学院

麦克利学院-广告与媒体学士学位

Bachelor of Advertising & Media(本科)

院校名称麦克利学院
院校排名N/A

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专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

This course covers creative process, design, art direction and copywriting, account management, marketing, media planning and digital production with the things you’ll need to know before you enter the job market. In addition, featured elective units allow you to pursue unique specialisations within the advertising and media field.

You graduate with a portfolio that includes print and digital ads, radio and tv commercials, podcasts, digital photo and video projects, social media campaigns, and marketing and media reports. The faculty’s student-run advertising blog, AdBare, provides an opportunity for you to showcase your work.

How you’ll learn

Designed and taught by industry professionals, this course focuses on innovative practices and project-based learning. Small classes feature personalised teaching that nurtures your unique strengths. You will put your learning into practice through Macleay’s mentored internship program in order to build your professional networks and experience what it’s really like to work in an advertising or media agency.

Potential job opportunities

Account Manager
Brand Strategist
Copywriter
Art Director
Social Media Coordinator
Digital Designer
Media Coordinator
Communications Coordinator
Digital Marketing Coordinator
Producer

所属院系

中国学生入学要求

为来自中国的学生设计

Applicants with Recent Secondary Education (within the past two years): Secondary Education Applicants must have completed an Australian Senior Secondary Certificate (Year 12) equivalent qualification within the last two years. Applicants with Vocational Education & Training (VET) Study: To gain entry to the Bachelor of Business, VET Applicants must have completed a relevant VET qualification at Certificate IV level or higher within the last five years. All applicants must present evidence of their VET qualification(s) and academic results. Applicants with Higher Education Study: To gain entry to the Bachelor of Business, Higher Education Applicants must have undertaken a relevant tertiary qualification within the last five years. All Higher Education Applicants must present evidence of their qualification(s) and academic results. English Language requirements: IELTS Band Score: 6.0; Cambridge CAE Range: 52-57; Pearson Academic Range: 48-52; TOEFL IBT Range: 60-78.

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