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专业概况
Overview
Our Digital Marketing MSc programme is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.
Course detail
Digital marketing is no longer an add-on. It’s an integral part of every organisation’s marketing strategy. This Digital Marketing MSc course will enable you to develop your ability to think strategically about critical marketing issues and challenges while also enhancing the professional marketing knowledge required to work effectively in an increasingly complex and overwhelmingly digital global environment. Our School’s aim is to help King’s change the world. Graduates from our Digital Marketing MSc will be equipped to help organisations flourish in the future.
Teaching and assessment
We will use a delivery method that will ensure students have a rich, exciting experience from the start. Face to face teaching will be complemented and supported with innovative technology so that students also experience elements of digital learning and assessment.
所属院系
中国学生入学要求
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留学监理网自2010年以来,服务了大量的学生,积累了大量的真实案例。输入相应的自身情况如GPA、语言成绩、学历等,留学监理网帮你进行1对1精准评估并提供案例参考。课程信息
学制:全日制(1 年)
学费:£29,850.00 (¥ 269,543) /年
开学时间:2022九月27日, 2022一月17日
申请截止日期:30-Jul-22
留学地点:Strand CampusStrand,Westminster,London,WC2R 2LS, England
学制:全日制(1 年)
学费: £29,850.00 (¥ 269,543) /年
开学时间:2022九月27日, 2022一月17日
申请截止日期:30-Jul-22
留学地点:Waterloo CampusStamford Street,Southwark,London,SE1 8WA, England
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留学监理网自成立以来,已真实服务大量学生。留学监理老师从业都5年以上,我们有足够的经验告诉你一个学校录取你的几率。
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