艾维商学院

AREAS OF STUDY

The course in Fashion and Creative Industries is designed to train professional figures able to enter the sector's communication and creative processes with the appropriate critical-theoretical knowledge of the various artistic-visual languages necessary for understanding fashion and with the methodological and practical tools to address the main challenges underlying the processes of conception, development and promotion of fashion creations and the products of other creative industries.

Subject areas include:

- Artistic-visual-media disciplines and workshop activities

- Disciplines and workshop activities on fashion communication and design

- Disciplines and workshop activities in linguistics and sociology

- Economic, management and legal disciplines

The Fashion and Creative Industries graduate will be able to:

- interpret the fashion and design sectors through art and artistic expression

- enhance the fashion and design sectors through communication disciplines

- link fashion and design to knowledge such as art, photography and cinema

- to interpret fashion and design through art and artistic expression

- to interpret the materials that make up the historical memory of fashion companies

- to enhance fashion archives

- to apply the knowledge acquired in an autonomous, original and critical manner to devise concepts for events and fashion shows

- create inclusive and intercultural communication products also for the web and social media

- design creative visuals for corporate identity or brands

- develop marketing and communication strategies for organisations in the creative, fashion and design industries

- research, analyse and interpret quantitative and qualitative data to anticipate cultural and style trends in fashion and the creative industries

- to orientate themselves in the rules, including international rules, for the protection of intellectual property

- apply the knowledge acquired in a clear and confident manner in new contexts (problem-solving), also with reference to the fashion and design markets in a transversal manner

- gain command of the English language

Career Opportunities

Graduates in Fashion and Creative Industries go on to work in fashion companies, creative and design industries, research centres for the creative industry, specialised service companies for fashion marketing, distribution and retail services, press agencies, event agencies, museums, foundations, art galleries, specialised publishers.