香港浸会大学

This honours programme is offered by Department of Marketing, Hong Kong Baptist University for holders of Associate Degree or Higher Diploma in business-related disciplines who wish to continue on to a Bachelor’s degree in marketing.

Programme Features

• A non-government-funded honours undergraduate programme.
• A full-time programme which is normally completed in two years.
• Equips students with the academic knowledge and advanced practical skills for marketing in various fields such as marketing management, marketing research and advertising, with a special focus on social entrepreneurship and digital marketing in an international context.
• Successfully received a grant from the Hong Kong SAR government’s Social Innovation and Entrepreneurship (SIE) fund to develop and deliver new interdisciplinary course on social entrepreneurship with its intermediary – Nurturing Social Minds (NSM).

Award

Bachelor of Commerce (Honours) in Marketing awarded by Hong Kong Baptist University

Professional Recognition

Students would be exempt from one module and only have to pass two of the remaining modules to gain a Chartered Institute of Marketing (CIM) qualification at either level 4 and/or level 6, the Certificate in Professional Marketing and the Diploma in Professional Marketing respectively.

Career Prospects

The programme will equip graduates for a wide array of professions including marketing, advertising, branding, promotion, product development, public relations, and sales management. The programme is also in line with the recent surge in the demand for marketing practitioners in China-related business, small business and social enterprise sectors of Hong Kong.

Programme Structure

This four-year undergraduate programme requires students to complete a total of 128 units, including 39 units of Major Core Courses, 21 units of Major Required Courses, 30 units of Major Elective Courses and 38 units of General Education Courses.

Students with Associate Degree or Higher Diploma qualifications will normally be admitted directly into the third year of study to complete the 66-unit programme in two years. In this connection, students are required to complete 15 units of Major Core Courses, 21 units of Major Required Courses as well as 30 units of Major Elective Courses.