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赫瑞瓦特大学-迪拜校区-国际商业管理与市场营销(荣誉)硕士
MA (Hons) International Business Management with Marketing(硕士)专业概况
In Year 1 students on all International Business Management degrees follow a common programme which provides a strong grounding in the principles of modern business management. Year 2 introduces the more functional areas of business and management including Marketing, HRM, Operations Management and Marketing. In Years 3 and 4 students choose from a range of specialist Marketing courses which allow them to tailor their degree to meet their particular career needs.
Please note that this programme is offered in January for students starting Year 1 entry only.
Year 1
Semester 1
Management in a Global Context
Introductory Microeconomics
Introduction to Accounting
Option
Semester 2
Enterprise and its Business Environment
Business Skills
Introductory Macroeconomics
Introduction to Finance
Year 2
Semester 1
Fundamentals of Marketing
Human Resource Management
Commercial Law
Intercultural issues in Business and Management
Semester 2
Operations Management
Management Theories in Practice
Marketing Perspectives (mandatory)
Option
Optional courses available include Business Entities, Enterprise Concepts and Issues, Managing the Service Experience and Organizational Behaviour.
Year 3
Semester 1
Research Methods
Consumer Behaviour
Option
Option or elective
Semester 2
Strategic Management
Marketing Communications
Business Analysis and Consulting
Option or elective
Approved marketing courses available include Business Venturing, Project Management, Innovation Management, Resourcing and Talent Management, Logistics and Supply Chain Management.
Year 4
Semester 1
Leisure Marketing
International Business
Semester 2
Digital Marketing
Global Trends and Ethics
No optional courses are available in Year 4 (subject to change).
Across Both Semesters
Dissertation
Optional courses available include Business Ethics; The Contemporary Workforce; Diversity Management and Managing Business Performance.
所属院系
中国学生入学要求
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学制:全日制(4 年)
学费:د.إ58,800.00 (¥ 101,842) /年
开学时间:2022九月27日
申请截止日期:
留学地点:Heriot-Watt University - Dubai CampusDubai Knowledge Park, Blocks 5 & 14,Dubai,UAE
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