赫瑞瓦特大学-迪拜校区

In Year 1 students on all International Business Management degrees follow a common programme which provides a strong grounding in the principles of modern business management. Year 2 introduces the more functional areas of business and management including Marketing, HRM, Operations Management and Enterprise. In Years 3 and 4 students choose from a range of specialist Enterprise courses which allow them to tailor their degree to meet their particular career needs.

Please note that this programme is offered in January for students starting Year 1 entry only.

Course content

Year 1
Semester 1

Management in a Global Context
Introductory Microeconomics
Introduction to Accounting
Option

Semester 2

Enterprise and its Business Environment
Business Skills
Introductory Macroeconomics
Introduction to Finance

Year 2
Semester 1

Intercultural issues in Business and Management
Fundamentals of Marketing
Human Resource Management
Commercial Law

Semester 2

Operations Management
Enterprise Concepts and Issues
Management Theories in Practice
Option

Optional courses available include Business Entities, Organisational Behaviour, Marketing Perspectives, Managing the Service Experience.

Year 3
Semester 1

Business Research Methods
Business Venturing
Option
Option or elective

Semester 2

Strategic Management
Innovation Management
Business Analysis and consulting
Option

Optional courses available include Project Management, Employment Law, Employment Relations, Consumer Behaviour, Marketing Communications, Resourcing and Talent Management, Logistics and Supply Chain Management.

Year 4
Semester 1

International Entrepreneurship
International Business
Approved Enterprise Option
Business Project/ Dissertation

Semester 2

Global Trends and Ethics
Approved Enterprise Option
Business Project/ Dissertation
Social Enterprise

Across both semesters

Dissertation

Approved Enterprise options include Contemporary Workforce; Digital Marketing; Leisure Marketing; Diversity Management; Marketing & Management in SMEs and Managing Business Performance.