精英大学传播学(荣誉)学士专业介绍–精英大学

精英大学

精英大学-传播学(荣誉)学士

Bachelor of Communication (Hons)(本科)

院校名称精英大学
院校排名N/A

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专业概况
所属院系
中国学生入学要求
课程信息

专业概况

在这里学什么？

If you have an innate desire to pursue a career in film, television, print and/or digital communication, then this specialisation is the right option for you. The media studies programme takes an integrated approach and a broader look at media in all its forms, so that our graduates are prepared for both traditional and non-traditional media careers.

Our curriculum allows students to creatively express themselves via journalistic writing and editing for various media platforms, communicating ideas through short films, documentaries, photography and design, as well as media management and marketing.

Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders. This programme provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.

This programme takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching or rebranding brands the various media.

Media StudiesMarketing CommunicationPublic Relations

所属院系

中国学生入学要求

为来自中国的学生设计

International students may have the other following English language requirements: 550 paper-based or 213 computer-based TOEFL.

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课程信息

学制：全日制(3 年)-在多地学习

学费：

开学时间：2022八月, 2022十月

申请截止日期：

留学地点：HELP UniversityELM Business School, No. 15, Jalan Sri Semantan 1,Off Jalan Semantan, Bukit Damansara,KUALA LUMPUR,Wilayah Persekutuan Kuala Lumpur,50490, Malaysia