The Edinburgh Business School MSc Marketing from Heriot-Watt University is designed for individuals wishing to gain advanced management skills and expertise. The MSc (Marketing) is a broad-based management degree and appeals to individuals from a wide range of backgrounds. The degree is aimed at people with experience who wish to develop themselves as effective managers. The programme includes the opportunity for students to extend their study to meet specific career requirements by taking one of the specialist awards. The specialism provides students with a deeper understanding of the application of a specific discipline.
The programme offers general coverage of the key management disciplines – people skills, economics, marketing, accounting, finance, and project management. This capstone course in marketing develops strategic thinking and the ability to recognise and use the various tools and techniques of the other core courses to identify and solve a wide range of business problems.
To understand the business environment and the influence of both consumers and micro and macro influences that shape the industry.
To understand the role of different cultures in shaping national, regional and global business practice.
To develop in graduates, both within the business curriculum and in the context of their degree programme, a range of transferable skills appropriate to employers needs.
To develop analytical and evaluative skills.
学费：SG$35,200.00 (¥ 169,337) /年
留学地点：East Asia Institute of Management (EASB)Balestier Campus,9 Ah Hood Road,329975, Singapore
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