EU商学院

From day one, students will experience the complexity of an international business environment, debating and working with classmates from around the world. The current international business climate is complex. Both small-to-medium enterprises and large corporations working in a global context must contend with different cultures, regulations, legal systems and types of risks; international teams and satellite offices are usually managed across long distances and time zones.

The Bachelor of Science (Hons) in International Business program will equip students with an understanding of how to navigate transnational challenges and analyze how to adapt their business strategy to ensure success. This program will prepare students for a management position in a diverse range of business areas such as analysis, development, sales, marketing and human resources.

Note: We are happy to welcome our community back on campus! We are applying an innovative on-campus hybrid learning approach which prioritizes classes on campus and combines the best of face-to-face and virtual learning. We are offering several on-campus start dates and the opportunity for students to begin online and come to campus later. Alternatively, students can study 100% online.

Career Options

The BSc (Hons) in International Business has been designed to provide students with comprehensive knowledge of the international business world as well as skills in one of seven specializations. Graduates of this bachelor’s degree may be interested in the following careers.

Brand Manager

Brand managers are in charge of the marketing actions of a brand whose products may stretch across several markets. Brand managers will plan, create and implement strategic marketing campaigns for their product lines. Their duties include market research, promotional and advertising campaigns, budgeting, tracking sales and market share, among others. These professionals work within the marketing department reporting to a marketing director.

A brand manager will have analytical skills for market and competitor tracking; creativity to produce original ideas; and good written and verbal communication skills for presenting and reporting.

Business Development Manager

Business development managers will create and implement business plans to grow a company. They will look for opportunities in current markets by expanding to new sectors or will look for opportunities overseas. To succeed in international markets, knowledge of local culture, language, government regulations, competitors and markets are required. They will look to expand the current client portfolio and make new contacts. Competitor and market information must be collected and analyzed by professionals within this area.

Analytical, communication, research and numerical skills are essential for the position of business development manager.

Purchasing Manager

Purchasing managers are responsible for creating and executing purchasing strategies within an organization. They will source and select vendors, negotiate prices and contractual terms and conditions, make orders, track deliveries and monitor and forecast future demand levels, among others. Building trust with suppliers and clearly communicating and detailing technical product information is key for success.

Service Manager

Service managers manage an organization’s service department which is responsible for customer service relations and repairs. Their aim is to provide an excellent service to clients to establish a long-lasting sales relationship. In charge of teams, a service manager will ensure that departmental and sales goals are met and that their team members possess the necessary product and service knowledge to carry out their tasks effectively.