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专业概况
Overview
The M.S. in Marketing Analytics is a STEM OPT-eligible program that wills open doors to the increasing number of opportunities in the field of marketing data analysis. Students learn the tools to collect, evaluate, and interpret marketing data, as well as how to effectively share results.
Graduate Program Requirements
The M.S. in Marketing Analytics requires 10 units of coursework.
Students must also complete an internship as part of the program. The internship is a program requirement and not part of the 10 units of coursework that a student must complete.
The program can be completed in one year (Fall, Spring, Summer Internship) or extended to a second academic year if a student chooses.
The following 7 units of core courses are required for the MS in Marketing Analytics program.
MKT 4400 - Marketing Management
BAN 4500 - Information System for Analytics
BAN 4550 - Analytics Programming
STAT 4450 - Managerial Statistics
MKT 5488 - Digital and Social Media Marketing
MKT 5401 - Marketing Research and Analysis
MKT 5495 - Digital Marketing Analytics
所属院系
中国学生入学要求
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学制:全日制(10 个月)
学费:
开学时间:预计在八月 2022
申请截止日期:
留学地点:School of Management138 Woodland Street,WORCESTER,Massachusetts,01610, United States
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