卢索学院

The 3-year course in Fashion Brand Management at Accademia del Lusso opens the door to a successful career within the fashion and luxury system. Combining classroom study with hands-on learning through professional workshops, field trips, and direct contact with fashion companies, our programme offers a varied curriculum and frequent opportunity for authentic industry experience, ensuring that you are fully prepared to enter roles within fashion and luxury, especially managerial positions.

COURSE DESCRIPTION

Brands convey the identity of their products. In the fashion and luxury goods sector, the brand expresses the style of those who buy its products or services, and there are numerous important business areas and professionals who work towards creating brand value and brand development.

The 3-year course in Fashion Brand Management provides an excellent foundation for anyone who wishes to undertake a role within fashion, luxury, retail, and brand management.

The wide-ranging curriculum will ensure that you graduate with a wide range of multidisciplinary and transferable skills in business, communication, management, problem-solving, organisation, and planning: all of which are essential for success in today’s competitive industry.

Relating specifically to the fashion and luxury sector, the course teaches an overview of fashion and luxury, competition, and brand potential, enabling you to analyse market trends and influence consumer behaviour, as well as being able to interpret fashion’s current financial climate and analyse market evolution in relation to retail store positioning. You will learn how to work with designers in developing new products and with the sales team in promoting a brand’s image through its stores.

You will gain a working understanding of important industry processes such as following the product creation process from design to distribution, and creating successful marketing and communication strategies through events and social media. You will become a brand expert, learning about brand identity, protection, awareness, fidelity, and globalisation, and will understand how the retail system works, including aspects such as collection and store timing.

You will also explore key business elements like finance and cost management, how to create a business, self-promotion, and will gains skills and knowledge in other important areas such as marketing, legislation, digital graphics, advertising, and purchasing.

Throughout the course, there is ample opportunity to meet with brands and industry experts and to network through seminars, field trips, events, and projects based on real company orders.

Course highlights:

• Network with industry experts and leading names in fashion through seminars and events held at the school.
• Access the newest technologies and excellent facilities at Accademia del Lusso’s Luxury Lab, where the school’s design, textile, web design, and visual merchandising labs are.
• Gain insider knowledge from our expert teachers, who all work for prominent fashion brands or own their own businesses.
• Small class sizes allow for personalised training and plenty of opportunity for one-to-one time with teachers.
• Study at a unique location: we’re the only school located on Via Montenapoleone; the core of Milan’s fashion district.
• Hands on workshops allow you to practise what you learn, as well as field trips to important fashion locations.
• During training you have the chance to complete project work based on real company orders, providing valuable and authentic experience.

CAREER PROSPECTS

Marketing Manager, Product Manager, Sales Manager, Fashion Buyer, Retail Manager, E-Commerce Manager, Event Manager, Co-branding Manager, Fashion Product Manager.