Schools who come to China give Chinese pupils a chance to communicate with them in person and offer a great help for pupils to choose schools. At the same time the schools who come benefit from excellent promotion, branding and pupil-recruiting.

There are many education fairs or school fairs in China each year; some of those fairs have been running for 20 years or more. However, the results and reputation of the fairs have suffered as more and more pupils, parents, schools and even the organizers have complained the results were not ideal. As a consequence, fewer and fewer pupils came and the number of good schools coming for those fairs has also been declining.

We believe that this state of affairs has arisen because the education fairs are not specifically targeted.

In 2000, the number of Chinese self-sponsored students who studied abroad was 30,000, most of whom pursued a Master degree or above. In 2017, we estimated that a total number of 600,000 students would go abroad to study . About 1 out of 6 of them want to seek primary or secondary education in English speaking countries including the USA, the UK, Australia, Canada, New Zealand and Singapore. In our view international education fairs should reflect structural changes that are occurring in the market. More and more families prefer low-age education overseas for their children, unfortunately, no primary and secondary age education fair has been held in China. Therefore the education fairs must be altered, re-specified and re-focused.

Mr.Hu Benwei, who used to work for the Chinese Service Centre for Scholarly Exchange (CSCSE), one of the founding fathers of the China International Education Exhibition Tour (CIEET), has decided to organize the first Global Primary and Secondary School Fair.

Beijing Zhongjiao Anxue (ZJAX) Education Technology Co.Ltd, established by Mr. Hu, will be the organizer of this School Fair. This School Fair will take place in Beijing which is the most influential and wealthiest city in China and also the biggest market for low-age international education.

For more information about participation, please contact Mr. Eric WANG:wangs@liuxue315.com or 00-86-13911994791

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