南澳大学

This degree increases your employment prospects by enabling you to gain expertise in two different areas of interest.

Study one of the few social media majors offered in Australia, and graduate with social media expertise that is highly sought after by employers to set you apart from other graduates. This is a top ranked degree for student satisfaction – in fact we’re top 10 in South Australia for student satisfaction for Humanities, Culture, and Social Sciences1.

This degree increases your employment prospects by enabling you to gain expertise in two different areas of interest.

There is also an opportunity to study a portion of your degree overseas, as part of the University’s Hawke Ambassador International Volunteer Experience Program (full semester) or Professional Experience Program (part semester).

As part of this program you will volunteer with an international non-government organisation (NGO), either in Australia or overseas depending on your course.

You could continue your studies with a Master of Teaching with one major and one minor Learning Area.

What you'll learn

The Social Media major will equip you with the skills and knowledge to manage social media in a variety of professional settings.

You will:

• develop and implement social media campaigns to gain followers and create conversations with primary audiences
• understand the range of social media metrics available to achieve real results for organisations
• align social media brands to audiences and advise on the use of available digital channels
• manage and grow online communities
• write digital content including blogs and content calendars
• create text and visual assets for presentations, websites, email newsletters, tenders and submissions
• design social media banners and edit in-house video content for social media platforms
• manage social media content publishing, website editing, analysis, optimisation and refinement

This degree allows you to select two majors ensuring you graduate with a broad knowledge of two areas of interest. You can choose a second major from the following:

• Applied Linguistics
• Cultural Studies
• Creative Writing and Literature
• English Language
• History and Global Politics
• Languages (French/Italian/Japanese)
• Law, Politics and Policy
• Performing Arts
• Psychology
• Screen Studies
• Sociology

Your career

The nature of this degree means the employment prospects are broad and diverse. You may choose to work in a variety of roles including:

• content creator and writer
• digital and social media manager
• marketing and communication officer
• online editor
• media liaison officer
• strategic communication manager

Further career pathways are available depending on your combination of majors.

Alternative Pathways

There are other pathways you can follow to study this degree, including:

SAIBT Diploma of Arts