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专业概况
Students of advertising will develop and hone critical and creative thinking skills. Students will develop an understanding of the intended audience and use that understanding to create relevant messages, using powerful verbal and visual imagery capable of communicating the intended message(s) in order to capitalize on organizational opportunities and solve communication problems. The skills necessary for creating persuasive messages and developing the means to expose those messages to the intended audience will be learned in this program. These skills include the ability to conduct research to measure program needs, develop program quantifiable objectives and focused strategies, implement state-of-the-art tactics and develop the tools to measure a program’s return on investment.
Advertising is the creative expression of strategic persuasive communication. As a marketing function, advertising focuses on the promotion of products, services, companies, organizations and ideas through paid media space or time. Examples of advertising media include magazines, newspapers, television, radio, online, outdoor/transit and alternative.
Students seeking to major in advertising may pursue one of the following options:
Career Opportunities:
Graduates find employment at advertising or public relations agencies, advertising, public relations, or promotional departments of businesses, industries and government agencies and with traditional and nontraditional media outlets.
所属院系
中国学生入学要求
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学制:全日制(120 学分)
学费:US$30,250.00 (¥ 195,835) /年
开学时间:2022八月18日, 2022一月12日
申请截止日期:1-Oct-22
留学地点:College of Communication and Information SciencesTisch Student Services & External Relations,TUSCALOOSA,Alabama,35487, United States
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留学监理网自成立以来,已真实服务大量学生。留学监理老师从业都5年以上,我们有足够的经验告诉你一个学校录取你的几率。
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